There are hundreds of blogs, companies and websites that have based their primary efforts on finding ways to trick the search engine spiders and obtain, as a consequence of it, a high ranking within the search engine results. We have to say that some of those techniques might work into some instances, however search engine experts will find out and they will do something to stop the “deceivers” from what they’re doing. This conflict between experts and the previously mentioned unscrupulous guys have made the search engines invest time and efforts in catching every attempt of suspicious activity. Search engines normally accept payments if a business is willing to have a privileged position within the results and if a random company or individual offers the same privileges skipping the payment step this will surely end up in an epic confrontation.
As Sun Tzu stated: “There is no instance of a country having benefited from prolonged warfare”. The permanent battles between experts and those internet “guerrilla members” will lead nowhere. They are truly skilled developers whose brain is trained to discover any possible cheat. So don’t waste your time and just give search engines what they want, this is legal and safer.
Time is as vital as any other aspect. Not a serious person would come up to you and say that he is going to get you results immediately. If this happens you will know right away that this is a hoax. Search engines will index trustworthy results and sometimes reliability goes hand to hand with time and background. It is probable that the first year you would have to resubmit your site a couple times for it might drop but make sure always to keep a record of your submissions otherwise you will be bugging up search very often, and this is totally detrimental for your business performance and you will probably get penalized.
Spiders are machines so you cannot just design a website for a robot that is unable to see the aesthetic side of your site. You’d better design a website that is balanced: not just flash animations and colorful menus but few links and poor code. Absolutely not! But the opposite situation is as harmful as the first one: you build a website that is unattractive to a regular customer. Once this person finds your website and sees your unfriendly environment he/she will just run away. What happens here is that search engines calculate the average time a person remains on your site. The longer they stay the better for your ranking, so if it is “ugly” your visitors will go away arming a destructive bomb of Bounce
rate. If it gets higher your website will lose any chances of succeeding in the internet business and you will be compelled to redesign it which would be translated into squandered money and lost time.
As we said above it’s just a matter of balance. Program an attractive site, use HTML, hide some keywords and start planting the seed, you will start seeing the results in a couple months, if not, blame it on Asimov for putting the theoretical foundations of robots, for them are precisely (spiders) obstructing your site.