top

Brochure Design Miami

The best brochure design emphasizes brevity and visual power. Whether the brochure is a tri-fold or a simple menu style design, each panel should be carefully thought out and planned so that it is easy to absorb the information displayed.

The first and back panels of the brochure are generally the most important in terms of content and design. The front panel should capture the attention of the viewer, especially if the brochures will be displayed on a counter top or in a glass display unit. People should be encouraged to pick them up and open them.

Excellent graphic design generally dictates that while the brochure should thoroughly explain or illustrate the product or service, it should do so in a way that keeps the viewer interested. The front panel should be visually arresting, but shouldn’t describe or illustrate every single detail of the product. An overly elaborate design or one that demands an exceptional amount of concentration may put off viewers. If the product or service is exceptionally nuanced, these nuances can be explored in the interior panels of the brochure, thereby allowing the viewer to become engrossed in the brochure only after they have picked it up and have begun to browse through it.

Additionally, the brochure design should make it easy for the viewer to get more information or contact the parties involved.

 



The brochure is not purely an informational pamphlet; it is also a marketing tool.

Contact information should ideally be located on every panel in an unobtrusive but easily found fashion. In some cases, simply having the name, email or telephone number of the company across the very bottom of the brochure will enable people to contact the company without making them search or flip through the brochure repeatedly.

In terms of graphic design, the brochure should use easy to read fonts that are printed in a medium size. Using overly large lettering or small lettering can be interpreted as either antagonistic or impossible to decipher by the reader. While the front and back panel can use larger font sizes than the interior, consistency is the key to excellent design. The choice of color will also have an enormous effect on the reader. Using bolder, more aggressive colors like red or yellow will convey feelings of excitement or drama. Using cooler, less confrontational colors like beige or light blue will convey a feeling of peacefulness and contemplation.

The designer of the brochure should carefully consider the kind of mood he wishes to inspire in his readers before committing to a color. Lastly, effective brochures should be printed so that they are no larger than 8.5” inches tall. Exceedingly tall or short brochures will distract viewers from the message.

 

top