It has to convey that information in a compelling, clear and concise way. Before investing in business cards, it pays to learn a few things about business cards design. There are a handful of things that separate high-quality business cards from not-so-great ones. The most important points are outlined below.
The layout of a business card is extremely important. People are often tempted to cram as much information onto a business card as possible, but that is not a smart way to go. When a business card is too crowded with information, it can be overwhelming to the person who is reading it. It is important to leave plenty of blank space on a card. At the same time, the card should not be too minimalistic. It should still fulfill its main purpose: conveying information. Business cards that strike great balances between space and information are the best options.
People are often wanted to choose the trendiest and most unique fonts for their business cards. While there is nothing wrong with choosing a special font for a business card, it is important to make sure that it is legible.
People should not have to squint or peer closely at a card in order to read what it says. As neat as a cutting-edge font may look, it could leave people scratching their heads. In business cards design, classic, easy-to-read fonts are usually the best options. Size matters too; fonts should be large enough to read, but they shouldn't overpower the design of a card.
Text-only business cards are alright, but it never hurts to use a well-placed logo or graphic. When incorporating such elements into a business card, it is important to adhere to high-quality graphic design principles. It is well worth it to hire a firm or a professional to create the graphic design of a business card. Those who are not experienced in such matters tend to have a hard time striking the right balance. Many times, the difference between a great business card and a mediocre one boils down to graphic design.
It is well worth it to put a little thought and investment into the design of a business card. A business card represents the person whose name is printed on it. When it is stylish and attractive, a person's image is enhanced. When the preceding points are kept in mind, a business card is a lot more likely to be effective.