After all, the purpose of increasing a company's return on investment is to increase the number of qualified leads produced for every dollar spent on a given marketing initiative. Increase the number of leads, while reducing expenditures and the company's marketing ROI increases. Sounds easy don't it? Well, it can be provided companies adopt solid web marketing principles centered on qualifying prospects. Next, they must increase their sales closing rates by delivering a focused message to customers. So what makes e-mail marketing such a cost-efficient web marketing platform?
E-mail marketing allows companies to deliver a clear and concise message to market. It delivers this message to those key decision makers so vital to winning business, and it does this at a fraction of the cost of conventional marketing approaches.
Marketing must consistently lower the costs of finding potential clients. Email marketing is inexpensive and has incredibly high conversion rates when compared to conventional approaches of print, radio, TV and magazine advertisements.
Every marketing plan's success or failure is measured by its ability to provide a high number of qualified prospects. It's these prospects that are worked on by sales in the hopes of generating business. However, for sales to be successful, they must be able to work on potential customers who have an added incentive to purchase.
Email marketing weeds out pretenders by incentivizing customers to move forward. It does this by ensuring customer "buy in" and using a "call to action" to ensure that customers get involved.
The best and brightest companies don't just use their email campaigns to illicit a buying response. Instead, they temper their sales approaches with an understanding that customers need partners, partners that provide solutions.
To bring their message to another level, these companies include newsletters, insight into best business practices, market and industry trends and case study analyses on the industry's most successful enterprises. It is one thing to close a sale, but it's something else entirely to retain customers for the long-term. To succeed means to deliver more than just a product or service. It means becoming a trusted partner and the right web marketing campaign can do just that.
Few marketing approaches are as cost-effective as running a successful email campaign. However, the impetus must be on checking how these emails are received. Be sure to check text, images, fonts and how these emails are received on multiple servers, networks and email services like Google, Yahoo & AOL. Email can be used to sell products, promote ideas, and deliver important market insight and to keep customers up-to-date on the state of their accounts and important market trends.