PPC is a very effective way to advertise through out the entire web without breaking the bank. Basically you're paying the Pay Per Click company each time someone clicks a link pointing to your website. Many companies around the world have been moving large sums of their advertisement budget to the web. Many of the companies feel the return on their investment improves dramatically when they move to internet advertising.
The world of PPC advertising has dramatically changed from the days you could literally bid to the top of the results page with no strategy or marketing plan.
Now-a-days is more complicated than that. Bidding on keywords without a defined strategy could easily mean throwing your money to the recycle bin. Sophisticated strategies are necessary for even limited results in the super-competitive; quality score based landscape of Pay-Per-Click. Z Networks Group maximizes every little resource possible between the latest technology, our extended knowledge, and hands-on experience. Our qualified team of professionals focuses on how to maximize exposure with the minimum Cost-Per-Rate (CPC), ultimately saving you money on the short and long-run.
Promoting your website using Pay-Per Click is an excellent way of advertising online since it generates traffic and popularity in the website. Hence, PPC is ideal for any company who
interested in selling and offering products or services online as well as for those companies who wish to have their brands ranked top online.
A well-structured campaign brings with it very positive results for the advertiser, since it exploits new marketing niches, of which traditional advertising means are sometimes unable to achieve. It is also worth nothing compared to other advertisement channels. It Is also more likely that when someone searching in the web becomes interested in the products being advertised on the Internet than in products being announced elsewhere.
Actually when searching in the net potential customers already expressed an interest over an specific product. In addition, we have proved that campaigning using Pay-Per-Click brings with it immediate results. Once the campaign is launched, it will take approximately 5 minutes for the Internet page to start receiving traffic which means potential customers.
The first thing that must be considered is the monthly budget that the advertisers wishes to invest in the campaign (Minimum budget is $1000/month. In the majority of the cases, the advertiser makes an initial payment, which gives them the right to certain number of credits. This way, as potential clients start clicking on the advertisements, the search engine will reduce the credits assigned to the advertisers. Therefore, the advertisements will continue to show until the advertiser does not have credits available in his/her campaign. Soon after, constant revisions of the campaign will be needed in order to continue optimizing, day to day, the advertisers' traffic on their websites.
When structuring a PPC campaign is very important to have extended knowledge of the options available. From the big boys like Google, Live and Yahoo, to the secondary systems like 7search, Miva, Dogpile, and ask among many others. It's also very important to know how to use the tools available in order to structure a successful PPC campaign.
Many of our customers have come to us with a sour taste from Pay-Per-Click and many even in most cases with big looses from it. Anybody can set up a PPC campaign, the question is: Are they going to make money from it? Our proven techniques have increased in many cases up to 40% ROI (Return Over Investment) to our customers.
Pay-Per Click is a type of internet advertising used on search engines, in which the advertiser only pays when a potential customer clicks on an advertisement while visiting the advertisers' website. Under this system, when a potential customer conducts a search, the search engine will show advertisements relevant to the words the searcher indicated while performing a search.
The Pay-Per Click campaigns tend to be very expensive if the campaign is not well-directed, set-up or optimized, even when previous strategies have not been developed. Z Networks Group counts with its expertise group of employees who are specialized in the matter, thus guaranteeing that the relationship between the cost/benefits is a success curve for the advertiser. Z Networks Group maximizes your advertising budget making sure your ROI (Return Over Investment) and your Cost-Per-Rate (CPC) are optimal for your budget and the product you sell. In addition we install tracking tools all over your website to find out more about your customer browsing habits, but most importantly keeping track of your website conversions.
In order to guarantee the process and the veracity of the offered services, Z Networks Group offers a free installation of the website's tracking system (Google Analytics), which allows one to make a complete analysis of the visits made, with a package of information generated in semi-real time, which includes information regarding the geographic zones where the visits come from, the bounce rate, demographic groups, time of stay on the website, among other statistics. These reports will be accessible at any time by the advertiser.
The advertiser makes an initial payment, which gives them certain number of credits. Potential clients start clicking on the advertisements, the search engine will reduce the credits.
For the campaign payments, we accept credit cards (Visa, Master Card, American Express, and JCB). Payment must be processed before the launching of the campaign. Finally, the campaign credits will be purchased to guarantee that the money is directly debited for use with the search engines.