Online Marketing Tactics To Help You Become The Most Sought-After Dentist In Town
The days of running your dental practice based solely on your reputation and location are over. I’m sure you’ll have regulars who will stick with you forever, but like any other business you want to grow.
In the digital age we find ourselves in there are multiple online tactics that you can use, and we’re going to cover some of the better ones today. Start using these immediately and you’ll become the most sought-after dentist in town.
Start Posting More Infographics
I’m going to assume you have a website where you share interesting content, but what you probably didn’t know was that a lot of people are visual learners. There are also tons of fascinating things patients would find interesting about your industry. Infographics can be a great way to drive more eyes to your site.
Video Is Always a Good Option
One big reasons why you’re not gaining the traffic that you want is because people are scared of dentists. You can build trust by showing them who you are in a video post. Friendly videos of the procedures can also be educational to potential customers.
Focus On The Local Listings In Google
Search engine optimization is still of tactics of utmost importance in digital marketing, but unless you’re a nationwide business you should always be focused on the local listings. It means you’ll show up when people search for dentists, because it will tell them who is available in their local area. Unless a dental practice has been working with an SEO company they might not know this, so it’s an easy way for you to jump to the front of the queue. For expert SEO service, be sure to hire a professional online marketing agency.
Start Doing Giveaways On Social Media
As a small business, I know it’s not easy to build up a substantial social media following. One of the easiest ways to do it is by utilizing giveaways on your social media channels. When someone signs up to your Facebook page and shares a post their name goes into the hat for a free dental procedure. This can be used on lots of social media platforms, and even if someone doesn’t win they’ll still be following you so you can market to them in the future.
Nothing Should Be Too Hard
I know you’re busy trying to run a successful dental practice, but you have to leave yourself a little room for marketing too. If you want your business to grow you have to start thinking of yourself as a part-time marketer, and the tactics we’ve discussed today are a great place to start. Nothing should be too hard, but get them right and they’ll bring in amazing results. You’ll soon have more patients than you can handle on your own.