Help! My New Dental Practice’s Website Won’t Show Up on Google
In the age of targeted e-marketing and social media, cultivating an effective online presence could mean the difference between success and failure for any given dental practice.
Growth for a dental practice is no longer just a function of word-of-mouth and end-results: you need to be able to create and establish a brand both offline and online. An growing your online presence is the most important path in generating patient-conversions.
This guide explains four common mistakes that should be avoided before launching your new website.
Rule One: Avoid Flash Based Content
Don’t include flash-based content. Flash elements have been known to cause problems for search engines and may in fact prohibit mobile users from viewing the site – a huge setback considering most of your visitors are mobile-based.
Rule Two: If You Migrate Your Website, Migrate All of Your Content
Don’t neglect to migrate valuable content when updating a website, some of us focus on creating new material that aligns with the new campaign or venture, but sometimes older content (unique descriptions attached to images, behind-the-scenes bonus material, etc.) can have a major effect on organic search traffic. Also, when you do a site migration, be sure to keep your domain, failing to do so will have a serious negative impact on the your site’s rankings.
Rule Three: Don’t Block Search Engines When Transferring Your Site to Its New Server
Don’t block search engines from crawling your website In the process of transferring a new website from the staging area to the live server, people often make the mistake of blocking search engines crawlers. Did you perhaps use the robots.txt markup to block search engine crawlers when developing the site? It’s a common oversight that causes the site’s traffic to halt, making your practice suffer in the process.
Rule Four: Your Website Needs to Be Mobile Responsive
By now you know the value of incorporating mobile-friendliness to your website (most site visitors use mobile devices). Today’s consumers are heavy mobile users who want information fast, and expect seamless site navigation. The recent “Mobilegeddon” update means that search engines are now leaning towards mobile device users, making it absolutely essential to include mobile-readiness to any website that want’s to be visible in search engine’s results pages.
Rule Five: Use Video
Videos are effective for not just publicizing your dental practice, but also for engaging your audiences, perhaps by showing how some of the more simple procedures are done, how a dentist works, or for addressing common misconceptions about dental procedures. A short video clip that’s loaded with information can do a lot to boost traffic to your website if it goes viral, and also because videos are ranked high in Google for the “how to” tutorials.