3 Common Mistakes Moving and Relocation Companies do In Their PPC Campaigns
Pay-per-click advertising is an important tool for any independent business as it can drive potential clients to your door. It is hard enough for a small to medium relocation companies to get noticed when there is strong competition from bigger, more established firms, so by implementing some targeted PPC advertising you can bring a stronger visibilty to your audience and beat the competition.
The most obvious solution for any company is to go at it alone and try and implement a strategy themselves. This approach has its risks, as there is the false assumption that managing PCC campaigns is easy. For this reason, we will discuss 3 commony mistakes that can easily be made when executing a DIY PPC campaign:
Don’t bid too low.
There is an understandable assumption that to make money early on in PPC advertising, you need to spend as little as possible and start off cautiously. Your first bids for a related keyword may start as low as $50 per click, assuming that this is safe with room to grow, but you could be missing out. You need to spend money to make money in PPC and it might pay in the long run to go for a bid that is closer to $150 a click to show that you are a serious prospect. Once your Google account strengthens, the costs and efforts should start to balance out and it will be worth the effort.
Don’t put all your keywords in one ad group.
Another common beginners’ mistake is to put all keywords into one ad group when they could be separated for greater effect. “local removals Denver” and “interstate removals Colorado” may both apply to your business, but they are very different things. Look into categorizing your ad groups effectively to make the most from your keywords.
Make sure that your company is up-to-date with PPC innovations.
PCC is constantly evolving and you need to make sure that you are up to date with all the new software updates and Google regulations. By not keeping up with the lates updates and tactics, yo could put your PPC campaign behind a more internet-savvy competitor. This can be tricky for small relocation companies, but there are online resources that can provide guidance on the new trends and strategies.
You don’t have to pay out a lot of money for a professional agency to manage your online advertising and PCC for you, but it does pay to get a strategy in place where you can put yourself on a straight, secure road from the start. By considering the cost of your bids, spreading out the workload over different ad groups and keeping up with current trends, you can ensue that your relocation company keeps up with the competition and makes a powerfull impression online.