4 Proven Strategies to Advertise Your Plastic Surgery Practice Successfully on Social Media Platforms
Do you find it challenging to find new patients for your plastic surgery practice? Often, plastic surgeons tend to rely on the referrals they receive from other doctors and physicians on an ongoing basis. This kind of a business strategy carries a high risk as you can’t be 100% certain whether you will have a set number of referrals coming in the next week or month and this stream can dry up anytime. The good news is that paid marketing on social media platforms can be your golden ticket. Read on to learn more about how leveraging social media marketing is helping plastic surgeons find a constant stream of inquiries and patients, along with the best practices to follow for doing paid promotions on social media.
Why You Need to Promote Your Practice’s Social Media Channels
Most people are searching online for expert medical advice and information from plastic surgeons about various procedures and topics related to cosmetic surgery. According to Pew Research Center , at least 75% of total internet users have looked up health-related information in the last 12 months and close to 80% (or 4 out of every 5) adults have social media presence. Since 2005, paid social media campaigns have exploded in number after the launch of Facebook’s advertising business and has been a popular option for medical marketing.
How to Advertise Your Plastic Surgery Practice Successfully via Social Media
Here are 4 proven strategies that can help you get more appointments by running social media campaigns in almost no time.
ONE Selecting the right audience demographics
It’s important to get your message in front of the right kind of audience. For your plastic surgery or dermatology practice, the target audiences could be:
– Women between 35 and 70 years of age and their peers
– Other influencers who can refer patients to your clinicNot to mention, this audience should be within the same region as your practice.
TWO Use advanced targeting options
With options like retargeting, it’s now possible to target people who have visited WebMD, MayoClinic or other health related websites and read an article on plastic surgery. You may even go after people with similar profiles as your patients with the use of look-alike targeting. These custom audience sets can be saved for targeting later and also be used in a tiered approach with other layers of targeting in place.
THREE Filter out on basis of the available profile information
If you run paid campaigns on Facebook, Twitter, and LinkedIn – there’s a suite of targeting options which help you filter audiences on the basis of personal information they’ve shared on their profiles. From search patterns, age, gender, and geo-location to likes, dislikes, and other behavioral traits, it’s possible to select various filters to ensure you are promoting to your prospective patients only.
FOUR Leverage data and analytics
With so much traffic being sent to your website and your phone ringing off the hook with new appointment inquiries, it becomes even more important to know which form of paid advertising is working for you and what’s the main source of referrals. All advertising platforms, Facebook and Twitter included, offer superior analytics support for any advertiser to make sense of the numbers – which is where the real key to success with paid social media marketing campaigns lies.
These were some simple, yet powerful tips that can help you bring online visibility to your bussiness, for further information on how we can help you develop a comprehensive digital marketing strategy, give a call at: 786-720-1736.