Ultimate Guide to Creating the Perfect Hotel Website
Today more than ever, any hotelier knows how important having a website is. After
all, a recent report released by Google shows that 76% of business travelers and 84% of leisure
travelers plan their trips online.
However, most hoteliers just don’t seem to realize that just having a website isn’t enough.
Travelers need much more… They need to find all the information they’re looking for and get
seduced by whatever they see. Having a great hotel website will create a strong brand, convert
website visitors to staying guests and attract many online bookings.
In this comprehensive guide, we will to talk about the key elements that hoteliers should
consider if they wish to create a truly perfect hotel website.
Branding & Design.
Your website’s look and feel is very important, as it’s often the potential visitor’s first impression
of your hotel. Have a simple and straightforward website, and ensure that its design and
aesthetic aligns with your hotel’s brand identity and is similar to the hotel’s actual style. Try to
standardize your hotel’s current color scheme, logo and other themes (jungle, beach, city, etc.).
Also, try using the same color palette all through the site. Use a few subdued/neutral colors and
then a brighter accent color to make the website more interesting visually and to highlight
important details. Pick a font that can be easily read and a font color that can be seen easily
against the background.
Useful and handy information.
By including more information on the website about your hotel’s exact location, distances from
major points, room availability, rates, facilities and amenities, contact details, proximity to
attractions, things to do as well as, transportation and transfer details, you will be making your
prospective guests feel more secure to book at your hotel. Having detailed information on your
website will also help keep to keep guests on your website for longer.
You should make it easier for your visitors to find any information they’re looking for on each
and every page of your website. Place your navigation menu on every page of your website at
one consistent point (usually on the left or top of the page). The website shouldn’t have a width
that exceeds 860 pixels, so that it fits on all monitors. And to maximize space, try dividing your
pages to columns. Try to minimize scrolling on your site pages too. If you have excess content,
split it up on another page.
More so, consider the following factors for your website’s layout:
· Repetition. Vital information such as contacts and copyright should be repeated in every
page’s footer. You should also repeat hyperlinks to other pages within your website, as this
assists with your SEO.
· Alignment. Your website will look much better if text and images are aligned in some form of
grid. Columns might also help, but with columns ensure that all their bottoms align to give the
pages an organized feel.
· Proximity. Group similar information together. For instance, all gallery photos can be placed
next to each other, just as is contact information (email, address, and phone).
Don’t forget the following basic essentials when creating your website:
· Booking engine. Include this element to help you capture your reservations and avoid paying
OTA and GDS fees!
· Social media button. Your visitors should be able to find your social media pages directly from
your site. Thus, link to the different social media channels at your footer and/or header. Use
buttons that perfectly suits the aesthetic of your site.
· About Us section. Potential visitors wishing to book online should be able to trust you as an
hotelier, and feel instantly connected to you when they visit your website. Though often
overlooked, the About Us is just the perfect place from which you can tell your story – explain
why you love hosting your guests, and the type of experience they should expect. You can also
talk about your hotel’s history, local attractions, and your staff. Use this section to showcase the
hotel’s personality and give visitors a chance to know you.
· Find Us on map button. This integrates with Google Maps to give easy and quick directions for
people looking for your hotel
· Call to action. Use this area to give up to date special offers or, for instance, BestRate-Guaranteed notices.
These will attract the attention of visitors and motivate them to book.
Have a fast website.
Having a fast loading website is very important. Speed is an essential one ranking factors,
meaning that it will give you if you better search rankings. Moreover, your website visitors,
especially the mobile users, don’t like waiting too long for pages to load.
Since your website’s visitors hail from different nationalities and may not be fluent speakers of
your native language, it is a great idea to provide a translation service on the website. One easy
option is utilizing Google Translate.
Consumers make emotion based purchases more often than like to admit. Sell your hotel
service with images. Make visitors want to remain on your website.
Keep SEO in mind when creating the hotel website. One very costeffective method of
maintaining and improving SEO is investing in a website with full CMS, as this allows you to
continually add new (keywordrich) copy and optimize them easily using builtin functionality.
Social Proof: Testimonials and Guest Reviews.
Content that coming from the hotel’s view point can be informative, but it only presents one
party’s view point. For a wellrounded perspective, most travelers visiting hotels websites seek
out the guest reviews.
It’s more assuring to hear from what the actual customers have to comment about their
experience with your hotel.
Have a Blog.
Having a blog, where you regularly post fresh, unique content will you differ from your
competition. Useful blog content matters and website visitors will really appreciate exclusive
insider tips and information. Ensure your blog posts have a personal feel and a strong unique
style that inspires customers to book with your hotel.
Your website is a very important sales funnel for your hotel business, so ensure every pixel
counts. Every element in the website should work to convert traffic into real bookings. The
devil’s in the details, and your hotel’s website deserves your utmost attention.